Pop Music Magazines Mood Board

The theme I want to use a a pop magazine targeted to young girls. 

This fits into the pop music genre. 

In the mood board I stuck to these 3 colours pink, purple and green because I found that most young pop music magazines stuck to these colours. The music videos, particularly the Katy Perry one exaggerate the themes to pop music quite a lot.

All 3 videos are different in their own way. The Party in the USA video gives of a summery party feel in contrast with the Call me maybe video thatsticks to a hanging out and singing, chasing a guy and bad car washing.

All 3 videos are different in their own way but all manage to fit to the pop genre.

Demographics

Audiences can be separated into groups. These groups can be anything from:
Age
Gender
Family
Profession
Religion
Self image/style

Demographics: S.E.G

The National Readership Survey’s social grades. . These statistic are used by any institution so it  can understand who it is trying to target.

The gratification system above makes up our population. In terms of buying magazines, people in these categories are more or less likely to buy magazines depending on its price.

People in 'A' could buy a £4.10 Vogue magazine where someone in 'E' might not be so sure.
E could advertise free tickets on their front cover where as A would advertise perhaps an article into the latest technology.



Age: 
The language used in the front cover of the magazine. Is it simple and easy to read or of a childish tone? This will appeal to the younger audience whereas a more sophisticated style of language or icon for an older age would better suit older people.

Gender: 
Men aren't going to buy a magazine if it has a free nail varnish in it whereas a women might. If cars or a football player was on the front cover of the magazine it would be targeted to men.

Profession: Profession is important as it can determine the price that someone is willing to pay for a magazine.

Kerrang! Reader Profile & Top Of the Pops Reader Profile

Audience Research from: http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

The Kerrang magazine genre fits into to rock/metal/indie music genre.
Here I can see that the main audience age between 15-24. This is understandable as young people are interested in magazines.
Kerrang has expanded and has a Download festival, Radio channel, TV channel, Website and music awards.

 

Circulation and Readership

Circulation

42,203 (Jan-Jun '12)

Readership

378,000

87% of its readers buy every issue.
It's price is £2.20 per issue, this is affordable for younger people.


"Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is exclusive (and expensive) to reach. As well as music releases this makes Kerrang! Perfect for film and games, and also mobile technology and government messages."

"Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. the readers are also 5.5 times more likely to attend a rock gig."

Kerrang has to be able to appeal to its audience. But keeping a consistency to the magazine it keeps its buyers coming back. Kerrang has to appeal to its younger audience because they make up 69.5% of its sales. The Female/male audience is fairly equal so Kerrang makes sure that it appeal to both genders.

Kerrang

Talks to it's reader

Is popular in it's market and 'the' music magazine

Is based on what it's audience talk about

Provides information and gives knowledge

People like to be seen with the magazine

The audience can trust what they read

It has 55,589 twitter followers

And 12,208 facebook fans

 

 

Advertising
full page

£5,005

double page spread 

£9,510

half page
£2,752

It's not surprising that Kerrang is so popular. Unless Kerrang where to change rapidly I think it will continue to have a loyal readership. The magazine does reach to it's age group. The 89% that buy every issue will be down to subscriptions. Kerrang has different artists on each front cover, but it sticks to the same thing. The same style of language, the same music genre and the same layout to the magazine.





Bellow are statistics for the top teenage magazines in 2010

Top teenage magazines (end 2010)
Title	Publisher	Frequency	ABC figure*
Top of the Pops	BBC Magazines	fortnightly	98,030
Bliss	Panini	monthly	73,002
Girl Talk (girls)	BBC Magazines	fortnightly	67,959
Match of the Day (football)	BBC Magazines	weekly	58,447
Match (football)	Bauer	weekly	57,108
Kick! (football)	Attic Brand Media	monthly	51,413
Shout	DC Thomson	monthly	47,814
Mizz	Panini	fortnightly	35,837
Kiss (Eire)	Minjara Ltd (Dublin)	monthly	22,469

 

 

 

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