Institution
Haymarket is a large (ish) company that produces a large variety of magazines but aren't too popular. It mainly tends to publish sports magazines such as "Inside United" and "Champions Magazine". Haymarket also produces sports brochures.
The X factor magazine is published by Haymarket Network on behalf of Fremantle Media and Syco Entertainment.
Front Cover
The front cover image is very posed. It's a mid shot and the model Danni is smiling. This shows that it's a happy issue in some ways and there's no shocking news. Her mischievous pose matches that captions "Watch out, it's Danni". Danni is obviously the headline and the key selling point to the magazine as she was celebrity and at the time she was an X factor judge.
She obviously been done up to look glamorous and been airbrushed slightly but this in someways represent the glamorous and expensive feel to the magazine.
The design of the magazine has used pink black and white and then a little yellow on the plug and menu strip.
The pink can represent that this is a female magazine and also that there is a female model on the cover can match with this.
The title 'X magazine' is in the Top Left corner which is where you would expect to find a title. The 'X factor' logo is easily recognised which is why the logo doesn't need to be particularly large.
There are lots of pictures on the front cover. This is done because people don't necessarily read all the different headlines on the cover so if there is an image of someone that you recognise (for example Katy Perry is on the left third) you might buy it. In this magazine there are several artists put on the cover at attract the attention of the buyer.
The font is in an easy to read modern style. Some fonts are different than others. The heading 'DANNI' is different to the text 'The stakes are higher than ever". This is because the heading 'Danni' is meant to stand out more. Some of the text is white behind a pink highlight. This could be done because the creator wanted to even out the colours used, and also because black or white just behind the image of Danni would not have showed up as much.
There's font generally everywhere on the cover. This can give a 'Crammed full with Gossip' feeling to magazine as the magazine has used nearly all the typical conventions you would find on a front cover:
- There is a plug which says 'Win tickets to the live show'
- A left third with other important headlines
- A skyline selling line saying "Music, Stars, Style"
- Images
- Menu strip at the bottom of the cover.
- Text in different fonts/colours
- A mast head
- A secondary lead
- A bar code & price
- A plug ' win tickets to the live shows '
The Ideology behind the magazine is more than just the music. This is because the X factor is a show and there's more to it than just music. Things like the gossip amongst the contestants, the celebrity life style of the judges and the information behind the making of the show.
The music that is sung and played on the X factor is a variety of styles so there is no fixed genre for the magazine. However it certainly does seem to stick with Mainstream Pop music.
In the front cover the pop genre can be shown as pink and white seem to have a pop feel whereas if X factor where more into Rock music the colour scheme would be different and so would the celebrities on the cover.
The magazine shows that it's about music since all the people on the front cover are Artists that where at the time currently in the charts. Having said this there is also a caption on the top right of the magazine which says '99 ways to get celeb style' which shows that this magazine also has fashion in it. I think because Danni Minogue is in the Front cover (and she is a female icon) it targets females. Also because boy band JLS are on the cover and Take that it's meant to attract the female audience more.
To the target audience the magazine is simply not just about the music. The target market for the magazine would be for people that watch the X factor.
The front cover does not ultimately have much of a music feel about it. It has more of a gossip feel to it. The music genre has no real representation since it looks like a gossip/style magazine although music artists are featured on the front.
Contents Page
On the left quarter of the magazine there is the editors notes. It is a typical convention such as a logo and issue number/date in the top left corner.
On the bottom strip there are pictures of the contestants and a cross every time someone has left the competition. This will appear in every issue and so keeps consistency to the magazine.
There are various different headings with different colours in the background of each one. The colours can represent how important each feature in the magazine is or it can represent what the headings are for.
For example:
- '110%' not that important as it's in blue, a fairly mutual colour although it can be linked with boys. Because 2 other headings are blue it does not stand out as much,
- 'Features' in red. Red can represent 'hot' news. Because features is the important part to the magazine this is why it was been featured red. To stand out,.
- 'Style File' in pink shows that this is the section for girls. The headings underneath are fashion related.
- 'The final 50 ' in a yellow can represent gold and winning. The final is the most important part to the whole show. It has celebrities names in bold underneath to stand out.
The language in the contents page is similar to that in the Front cover because they are from the same magazine.There are images used on the Contents page too. The image used on in the editors notes is normal and typically found on a contents page.
The contents page has something for everyone in terms of gender. The different headings shows a variety of whats in the magazine.
The images of JLS (The four men) is larger than the rest of the images to show that it's one of the main articles in the magazine. They look stylish which is meant to give the magazine a stylish feel.
The band can connect with both the male and female audience. Female because they can be attracted to them or male because men could try to base their style similar to them.
The image used of Kylie Mingoue is used to match with the 'Style File' heading. She is represented as being stylish and glamorous and an icon to the female readers. They are supposed to look up to her and like the fact that Kylie has been chosen to represent the 'styke file'.
The page layout to the contents page is easy to understand and goes into/uses the expected conventions. The text chosen is easy to read and has a modern feel to it. It shows that this is not an academic magazine or the text would have been in a more old fashioned style. The colours are stylish and bold which can tell you that the magazine is stylish, hip and on trend and also that the magazine is similar to the on trend extravagant X factor show. Some the words are in bold to stand out more. This is not sell the magazine even more by putting the names of celebrities featured in the magazine to appeal to the audience/ target market and persuade them to buy the magazine even more.
The music genre is represented as being fun and exciting and matches the pop style which the X factor sticks to. The colours are bright which is the colours I associate with pop music. If it where a rock magazine, the colours would have been much darker.
Double Page Spread
In the double page spread there is an entire page taken up with an image of Ellie Goulding. She is lied down and looks relaxed . Next to her there are some weights which suggests she's just been working out./doing exercise.
Ellie represents the music theme of the magazine as she is an artists currently in the charts whereas the weights do not. This is unexpected for a music magazine to do a Music and exercise article.
The whole of the right page of the double page spread and part of the left suggests that Ellie is important and her image deserves most of the double page spread.
The mast head 'Going for Goulding' is a play on words as it means 'Going for gold'. The title then makes the image understandable as it suggests training/ exercising will make her win gold. The gold however can mean a #1 single.
The colour of the title is in pink. This shows that this article is mainly for girls. The use of the colour pink can also suggest that Ellie (the model) is girly and feminine behind the exercising.
Ellie is still posed and made to look glamorous despite the fact that the article is about exercise and music.
The image of Ellie is used show that this is a pop magazine as Ellie is a pop artist. The text colour and font gives ideology that this is a pop music magazine. I think this because:
- Pink is a pop music colour ofter found on Album covers and other music magazines
- The font is modern which suggests that this is a up to date current magazine which is a lot like the music industry that is constantly changing and presenting new songs and artists.
- There's not too much text as too much can seem over whelming.
The message is that this is Ellie, a pop star that's here to talk about more than her music.
The double page spread can appeal to its audience more because it has a 'Style File' plug.
This is mainly targeted to woman because it's pink and also because typically the audience would associate Style with females. The text is pink therefore appeals to the audience because this article is for females. The fact that Ellie a current artist appeals to the audience as she is the key selling point to the article.
The genre of the magazine is still represented through Ellie as being pop.
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