Here I can see that the main audience age between 15-24. This is understandable as young people are interested in magazines.
Kerrang has expanded and has a Download festival, Radio channel, TV channel, Website and music awards.
87% of its readers buy every issue.
It's price is £2.20 per issue, this is affordable for younger people.
"Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is exclusive (and expensive) to reach. As well as music releases this makes Kerrang! Perfect for film and games, and also mobile technology and government messages."
"Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. the readers are also 5.5 times more likely to attend a rock gig."
Kerrang has to be able to appeal to its audience. But keeping a consistency to the magazine it keeps its buyers coming back. Kerrang has to appeal to its younger audience because they make up 69.5% of its sales. The Female/male audience is fairly equal so Kerrang makes sure that it appeal to both genders.
Kerrang
Talks to it's reader
Is popular in it's market and 'the' music magazine
Is based on what it's audience talk about
Provides information and gives knowledge
People like to be seen with the magazine
The audience can trust what they read
It has 55,589 twitter followers
And 12,208 facebook fans
full page
£5,005
double page spread
£9,510
half page £2,752
It's not surprising that Kerrang is so popular. Unless Kerrang where to change rapidly I think it will continue to have a loyal readership. The magazine does reach to it's age group. The 89% that buy every issue will be down to subscriptions. Kerrang has different artists on each front cover, but it sticks to the same thing. The same style of language, the same music genre and the same layout to the magazine.
Bellow are statistics for the top teenage magazines in 2010
Top
teenage magazines (end 2010)
|
||||
Title
|
Publisher
|
Frequency
|
ABC figure*
|
|
Top
of the Pops
|
BBC
Magazines
|
fortnightly
|
98,030
|
|
Bliss
|
Panini
|
monthly
|
73,002
|
|
Girl
Talk (girls)
|
BBC
Magazines
|
fortnightly
|
67,959
|
|
Match
of the Day (football)
|
BBC
Magazines
|
weekly
|
58,447
|
|
Match
(football)
|
Bauer
|
weekly
|
57,108
|
|
Kick!
(football)
|
Attic
Brand Media
|
monthly
|
51,413
|
|
Shout
|
DC
Thomson
|
monthly
|
47,814
|
|
Mizz
|
Panini
|
fortnightly
|
35,837
|
|
Kiss
(Eire)
|
Minjara
Ltd (Dublin)
|
monthly
|
22,469
|
|
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